The importance of typography in visual communication
The right typography
Typography plays an essential role in creating a strong, coherent visual identity. By choosing the right typography, we can effectively convey our message and create a pleasant visual experience for our customers and partners. Typography, whether in terms of fonts, type sizes or styles, influences the way our audience perceives and interprets our communications. It can reflect our professionalism, creativity or seriousness. Well-chosen typography also contributes to the legibility and comprehensibility of our content, whether in print or digital. There are a few things to bear in mind when selecting typography: 1. Our target audience, 2. The message we wish to convey, 3. The objective of our communication, 4. The image we want to project. It's also crucial to respect the rules of legibility, by choosing fonts adapted to different media and adjusting the size and spacing of characters for better comprehension.